Get Hooked on Major Craft!

Our policy is simple—create high quality, affordable fishing rods and lures that allow anglers to maximize their fishing experience. This is how we’ve grown our business since 2001. Born in Japan, at Major Craft, we believe in continuously striving to improve our products and work with anglers directly to see how we can exceed their expectations when it comes to quality, price, and of course, performance.

Today, we are proud to be recognized as a leading manufacturer of rods and lures, and currently distribute to countries in Europe, Russia, Asia, Australia, and South America. Having finally come ashore to the U.S., we look forward to bringing the Major Craft experience to the long-held tradition of American fishing.

Our Mission

At Major Craft, our mission is to provide anglers all over the world with innovative, price-competitive fishing rods and lures that never compromise on craftsmanship.

Dealer Locations

Find all our Major Craft products online or select products at a dealer near you.
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Major Craft is established in Japan by Tsugio Morio. As our first rods are launched, so is the now long-held tradition of providing fisherman with high quality products at an affordable price.


The X-Ride, a rod based on 10 years of experience and feedback from anglers, is introduced, setting a new standard in the industry for how saltwater fishing rods should be designed.


Having already provided anglers with rods that help to optimize their fishing experience, Major Craft enters the lure business, launching the Truzer. This year also saw the launch of the MS-Z rod, the Truzer rod, as well as paved the way for the production of more lures, including our popular Jigpara.


Major Craft America is born with a mission to combine the long-held tradition of American fishing with our tradition of providing affordable, high-quality rods and lures.


Our Rods

Made from carbon materials imported from Japan,
our rods are incomparable when it comes to price,
design, functionality and overall quality.


Our Lures

Whether you fish in fresh or saltwater, our lures
combine modern fishing technology with the high level of detail and affordable price-point you’d expect from Major Craft.